CASE STUDY / NURI

WE BUILT
THE BRAND.
Then Grow THe Engine

From high-ticket peptide programs to DTC acquisition, CRM, SMS, email, funnels and a professional affiliate channel — Nuri became the kind of client where we got to build the whole damn thing.

the scoreboard

FROM AN IDEA TO A
REAL GROWTH MACHINE.

$500K+

Tracked Revenue

Revenue visible inside the connected Nuri growth system.

7.5X

DTC ROAS

Paid acquisition economics during the direct-to-consumer phase.

20%

Program Conversion

Wolverine Recovery + GLOW program conversion rate.

35+

Professional Affiliates

Orthopedic surgeons, PTs, chiropractors and wellness professionals.

8

Custom CRM Pipelines

Separate journeys built to keep programs, participants and partners moving.

the offer

HIGH-TICKET PEPTIDES.
WITHOUT A HIGH-FRICTION EXPERIENCE.

THE PROGRAM
IS THE PRODUCT.

Nuri packages the peptide program, supplies, direct delivery and ongoing licensed clinician support into one structured customer experience.That meant the marketing could not stop at a flashy ad. The entire journey had to explain the offer, build trust, qualify the right person, convert the sale and support them after enrollment.

  • Peptides Included
  • Supplies Included
  • Supplies Included
  • Licensed Clinician Support

what SOD built

THIS WASN'T
A DELIVERABLE.
IT WAS THE BUSINESS.

01

Brand + Packaging

Identity, packaging, print materials and a visual system built to feel credible, modern and unmistakably Nuri.

02

Meta Ads

DTC participant acquisition first. Professional affiliate acquisition next. Different buyer. Different creative job.

03

Web + Funnels

Program pages, qualification, booking and affiliate experiences built around the next action.

04

Email + SMS

Lead follow-up, program education, reminders, re-engagement and lifecycle communication.

05

CRM + Automation

Eight custom pipelines, routing, tags, workflows, booking logic and visibility across the customer journey.

06

Program Architecture

Distinct journeys for Wolverine Recovery, GLOW, Metabolic Health, Performance and additional high-ticket offers.

07

Affiliate Growth

Professional partner positioning, landing pages, acquisition creative, onboarding and referral infrastructure.

08

Creative Production

Ad creative, product renders, sales collateral, brochures, campaign assets and ongoing visual execution.

phase 01 / dtc

A $1,500 OFFER
DOESN'T SELL LIKE
A $49 PRODUCT.

High-ticket acquisition needed more trust, more education and a cleaner handoff from the ad into the program journey.

Make the problem feel real.

Creative had to translate the program into a compelling reason to act — without losing clarity once the click happened.

Then carry the story all the way through.

Ad → program page → qualification → booking or enrollment → onboarding → support.

7.5X

DTC ROAS

20%

Wolverine Recovery Conversion

20%

GLOW Program Conversion

phase 02 / b2b

THEN THE
GROWTH MODEL
CHANGED.

Instead of only acquiring individual participants, Nuri began acquiring professionals who could introduce the programs to their own communities over time.

35+

Professional affiliates
and growing.

We built a second acquisition engine around orthopedic surgeons, physical therapists, chiropractors and other wellness professionals — with separate messaging, funnels, CRM stages and follow-up.

  • Orthopedic Surgeons
  • Physical Therapists
  • Chiropractors
  • Wellness Professionals

the infrasturcture

EVERY LEAD.
EVERY PROGRAM.
A NEXT STEP.

The point of the CRM was never to have more automations. It was to keep demand from disappearing after we paid to create it.

01 / ATTRACT

Meta Creative

DTC and B2B campaigns built for different economics and different audiences.

02 / CAPTURE

Pages + Forms

Program-specific landing pages, pre-qualification and affiliate applications.

03 / ROUTE

CRM Pipelines

Separate journeys for programs, bookings, sales and professional partners.

04 / CONNECT

SMS + Email

Fast follow-up, education, reminders and conversation-driving nurture.

05 / CONVERT

Booking + Sales

Clear paths to clinician calls, program enrollment and affiliate consultations.

06 / DELIVER

Onboarding

Program instructions, participant support and operational handoff.

07 / RE-ENGAGE

Lifecycle

Longer-term follow-up for leads who were interested but not ready yet.

08 / GROW

Affiliate Engine

Partners introduce new participants back into the same connected system.

One growth engine.
Two audiences.

DTC proved the offer could sell. B2B created a second path to demand. The CRM connected both into one measurable operating system.

8,500+

shelf to screen to crm

THE BRAND HAD TO
FEEL LIKE ONE COMPANY.

Web + Conversion
Brand + Packaging
Affiliate Infrastructure

the real case study

wE DIDN'T FIND
ONE GROWTH HACK.
WE KEPT BUILDING.

Foundation

Build the brand

Create the identity, offer language and visual world.

Offer

Package the programs

Turn complex peptide offerings into clear high-ticket programs.

dtc

Prove acquisition

Run Meta creative and funnels that produced profitable direct demand.

Infrastructure

Connect the journey

Build CRM, SMS, email, pipelines, booking and lifecycle automation.

b2b

Build the partner channel

Recruit and support professional affiliates who refer participants.

today

Keep compounding

More programs, more partners, more creative and more revenue through the same connected system.

want this level of partnership?

DON'T HIRE US
TO MAKE A THING.
HIRE US TO MOVE THE BUSINESS.

Branding or Meta Ads. Start where the constraint is. Then keep the work connected to what actually grows.