CASE STUDY / GAINS IN BULK

BUILT FOR
people who actually train

Five+ years helping turn Gains in Bulk into a hard-hitting supplement brand across identity, packaging, ecommerce, Meta creative, funnels, email and product launches.

the reciepts

THIS WASN'T A ONE-OFF PROJECT.
WE GREW WITH THE BRAND.

5+

Years Together

Building on the same core brand system.

~$100K

Monthly Spend

Directed toward SOD creative in the working performance model.

-25%

CAC

Performance improvement tracked in current case-study proof.

+30%

ROAS

Performance lift tied to ongoing creative testing and iteration.

2+

Years

Current packaging system still expanding across products.

the offer

HIGH-TICKET PEPTIDES.
WITHOUT A HIGH-FRICTION EXPERIENCE.

One look.
Whole lineup.

Strong black-and-white master branding with enough product color and hierarchy to let every SKU stay distinct.

Built to hit
hard.

Product photography and campaign creative that feels athletic, direct and performance-first.

the flagship product

THE PRODUCT WAS DIFFERENT.
THE STORY HAD TO BE TOO.

Instantized Creatine® is the product Gains built its reputation around: a completely soluble creatine monohydrate positioned around better mixing, faster absorption and none of the gritty experience lifters expect from ordinary creatine.

Our job was to turn that product difference into something obvious across the bag, the ad, the landing page and the full buying experience.

01

100% SOLUBLE POSITIONING

02

ZERO-GRIT PRODUCT STORY

03

BODYBUILDER-FIRST CREATIVE

04

ONE MESSAGE ACROSS CHANNELS

what sod built

PRETTY MUCH
EVERYWHERE THE
BRAND SHOWS UP.

01

Brand Identity

Core visual language, typography, hierarchy and the recognizable system the rest of the work builds from.

02

Packaging

Creatine, protein, pre-workout, glycerol and expanding product families designed to still look like GAINS.

03

Meta Creative

Concepts, static ads, video direction, product creative and iterative performance work built around the numbers that matter.

04

Web + Funnels

Ecommerce pages, offer pages and campaign experiences that carry the product story from the ad into the purchase.

05

Email Creative

Campaign design and messaging that keeps launches, offers and product education visually connected to the brand.

06

Product Renders

3D and product visuals used across ads, ecommerce, launches and campaign assets.

built inside the culture

NOT JUST A
SUPPLEMENT BRAND.
A LIFTING BRAND.

Gains has spent years close to the people it sells to — bodybuilders, competitors, serious lifters and athletes. That includes work around Iron Man Magazine and Natural Olympia, where the brand shows up inside the culture instead of advertising at it from the outside.

THE BRAND HAS TO FEEL LIKE THE ROOM.

When the customer lives around barbells, prep, competition and progress, soft generic supplement branding gets ignored.

  • Iron Man Magazine
  • Natural Olympia
  • Bodybuilding +
    Performance
  • Real athletes. Real gym culture.

shelf to screen

THE BRAND HAD TO
WORK EVERYWHERE.

Ecommerce
Paid Creative
Packaging System

performance creative

LOOKING BADASS
ISN'T ENOUGH.
IT HAS TO SELL.

~$100K

Monthly spend toward SOD creative

Years of customer knowledge, testing and iteration turned SOD into an extension of the Gains growth engine — not an outside production vendor.

-25%

cac

The creative system is judged by whether it earns the economics required to keep spending — not by how many files get delivered.

+30%

roas

Performance work compounds when every winning hook, product story and concept teaches the next round what deserves to be challenged.

5+

Years building together

Brand, packaging, ecommerce and creative have continued evolving without throwing away the identity every time the business changed.

the real case study

wE DIDN'T FIND
ONE GROWTH HACK.
WE KEPT BUILDING.

Foundation

Build the brand

Create a recognizable visual system built for serious sports nutrition.

product

Own the shelf

Extend the identity into product families, flavors and formats without losing recognition.

commerce

Take it online

Carry the same product story into ecommerce, offer pages and funnels.

Acquisition

Earn the spend

Build Meta creative around product differentiation, customer psychology and real performance.

Today

Keep challenging

New products, new offers and new creative — still recognizable as the same brand.

want the same kind of relationship?

BUILD SOMETHING
PEOPLE REMEMBER.
THEN MAKE IT SELL.

Branding or Meta Ads. Two ways in. Same standard: make the work impossible to ignore and worth keeping.